The film was partially funded through foreign pre-sales and partnering with Amazon for streaming rights.
The heist comedy, which relied on an unconventional production and marketing strategy, looks to make $8 million this weekend from 3,031 theaters. Meanwhile, “Logan Lucky” - a critical darling from Steven Soderbergh and Bleecker Street - is sputtering. “It has a clear runway in the weeks ahead, and we expect it to play well right into September.” “‘The Hitman’s Bodyguard’ is generating great word of mouth among moviegoers,” said Lionsgate’s distribution president David Spitz. The film comes courtesy of director Patrick Hughes (“The Expendables 3”) and writer Tom O’Connor. Jackson as a notorious hitman, and Salma Hayek as hit equally threatening wife, and Ryan Reynolds as a bodyguard. The final tally was fueled by an aggressive marketing push, and a trio of stars at the center - Samuel L.
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That’s a solid opening, especially during a painful summer for the movie business and sleepy month of August.
That title goes to Lionsgate’s R-rated action comedy “Hitman’s Bodyguard,” which is firing off to $21.6 million during its opening weekend at 3,377 locations. But as the weekend draws to a close, one is beaming brighter than the other. LOS ANGELES - Without a superhero movie or new studio sequel in play, this weekend provided an opening for two smaller films to shine. Jackson) in "The Hitman's Bodyguard." (Lionsgate Entertainment) Michael Bryce (Ryan Reynolds) and Darius Kincaid (Samuel L.